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Trademarks


A. Guidelines for using Wings Systems Trademarks

The following are general guidelines for the use of Wings Systems logos and trademarks in both plain word and stylized form ("the Marks").
If you are a party to an agreement with Wings Systems Ltd., please consult the terms and conditions of such agreement as it may contain special provisions regarding your use of Wings Systems trademarks.

  1. Use of the Marks
    The Marks may only be used in relation to Wings Systems products or services. This means that you may not display the Marks on any non-Wings Systems product or service including any associated packaging, documentation, advertising or other materials in a manner that suggests that such product or service is a Wings Systems product or service, that Wings Systems Ltd. or any of the Marks are associated with such product or service or that Wings Systems is affiliated with, endorses or sponsors you or any of such products or services.

  2. Never Combine a Wings Systems Trademark with Your (or Another Third Party’s) Trademark/Product Name
    Wings Systems trademarks are used to distinguish products manufactured by Wings Systems Ltd. Combining Wings Systems trademarks with trademarks or product names of others would confuse consumers as to which company is the source of the product. Therefore, the Marks may not be used as, or as part of, a company name; you may not combine the Marks with any other feature including, but not limited to, other logos, words, graphics, photos, slogans, numbers, design features, or symbols. Further, you may not display you own logos or marks or other text or graphics in the same or similar get-up, graphics, look or trade-dress as the Marks.

  3. Decent Use
    The Marks may not be used in a manner that, in Wings Systems’ judgment, may diminish or otherwise damage Wings Systems’s goodwill in the Marks, including but not limited to uses which could be deemed to be obscene, pornographic, or otherwise in poor taste or unlawful, or which purpose or objective is to encourage unlawful activities.

  4. Artwork
    Wings Systems will provide you with the artwork of the Marks, upon request. This artwork may not be altered in any way.

  5. Trademark in standard characters
    When using a trademark in standard characters always mind the capitalization and spacing.

  6. Use the Appropriate ™ or ® Symbol
    Wings Systems requests that when you refer to our trademarks and registered trademarks you refer to them properly. Proper reference includes the use of the appropriate ™ and ® symbol at the first and most prominent reference, or as soon as practicable thereafter.
    Once marked, it is not necessary to mark subsequent appearances of the trademark in the work; however, all headings, titles and subtitles in the work that reference Wings Systems trademarks should contain the proper attribution. It is not necessary to include ™ or ® symbols in table of contents or indexes.
    If the character set of your project lacks special symbols and superscript characters, use the following substitute trademark notices.
    (R) instead of ®
    (tm) instead of ™

  7. Provide Appropriate Trademark Attribution
    You must place an asterisk (*) or similar notation mark beside the first use of a Mark and include the following attribution statement on the materials in which the Marks are featured:
    "*[List of Wings Systems trademarks used] are trademarks and/or registered trademarks of Wings Systems Ltd."
    If it is not feasible to include the above-mentioned attribution statement (and if it is not required by any agreement you may have with Wings Systems Ltd.), it is acceptable to use a general-purpose attribution statement in a form such as the following:
    "* Trademark(s) of Wings Systems Ltd."

  8. Trade Name vs. Trademark
    The term "Wings Systems" when used to refer to Wings Systems technology or a Wings Systems product is a trademark and its use is governed by the general guidelines set out in this section. However, when "Wings Systems" is used in text only to refer to Wings Systems Ltd., it is being used as the company’s trade name, not as a trademark and is not subject to general trademark usage rules. For example, it is permissible to use "Wings Systems" in the possessive if it is clearly being used as a trade name rather than as a trademark, as in "Wings Systems’ software products." When "Wings Systems" is used as a trade name, no trademark symbol or attribution is necessary (i.e. do not use the ® symbol).

  9. Domain Names
    Wings Systems does not allow third parties to use "Wings Systems", or any other Wings Systems trademark or product name (or part of it) in an Internet domain name.

  10. Validity and Enforceability of Marks
    Using Wings Systems Marks does not provide you with any right or interest in or to anything which may adversely affect the validity or enforceability of any of the Wings Systems Marks. Further, you are not by any means entitled to register, seek to register, or cause to be registered any of Wings Systems’ trademarks, logos, copyrights, including the Wings Systems Marks, without Wings Systems’ prior written consent.

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10 Practical Rules for the Correct Use of Trademarks

  1. ALWAYS use the correct way of writing a trademark.
    • eXPerience NOT Experience or eXperience
    • Wings' XP NOT Wings XP or Wings' eXPerience
    • Wings' modular NOT Wings' Modular or Wings modular
  2. NEVER abbreviate a trademark
    • Wings' modular NOT modular or Modular
    • Wings' XP NOT XP
    • Notice though that "eXPerience" is a trademark itself and NOT an abbreviation
  3. Use the trademark as adjective (accompanied by a generic term).
    • The new eXPerience® software NOT the new eXPerience.
  4. NEVER use a trademark in the possessive case.
    • The interface of eXPerience® software NOT eXPerience's interface
  5. NEVER use a trademark in the plural.
    • Wings Systems shall offer two copies of Wings' modular® software NOT Wings Systems shall offer two Wings' modulars.
  6. NEVER use a trademark as a word component.
    • Formats compatible with Wings' modular® NOT Wings' modular-compatible formats
  7. NEVER use a trademark as a verb.
    • e.g. DON’T use: "eXPerience the difference!"
  8. Make the ® or the ™ obvious.
    • ® is for registered trademarks, ™ is for trademarks that are not registered (yet).
  9. DO NOT (mis)use a trademark to make a design etc.
    • e.g. DON'T use the «m» logo from Wings’ modular® to write "miraculous software" in an advertisement.
  10. DO NOT split a trademark in two lines.